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The cosmetics and personal care industry is experiencing spectacular growth, attracting a large number of people who use these types of products daily and will certainly continue to do so. In this landscape, the labels of these products become an indispensable tool for differentiation, helping buyers navigate a sea of options and identify those that meet their needs and preferences.
The fascinating world of cosmetic products has constantly evolved around the universal need of people to feel good in their skin and to be attractive, desired, and accepted.
In an industry known for the beauty of packaging and the spectacularity of labels, where buyers have so many options to choose from, a bland and discreet label will fail to spark interest.
Successful brands in this industry tend to have two things in common: quality products and attractive labels.
In a world where first impressions matter, any product that promises to take care of consumers' appearance requires an impeccable label, so choosing quality labels is a necessity for the success and relevance of your products.
This industry is dedicated to beauty, elegance, and personal care, and how your product labels manage to reflect these values will significantly impact their popularity.
Outstanding design, along with the careful selection of premium materials and spectacular finishes, shapes consumer perception and are key elements in defining and strengthening a product's identity.
The appearance of a label can significantly influence consumers' perception of a product's quality. A label that degrades with product use can suggest inferior quality, so choosing the right materials for your product labels is always a priority to maintain buyer trust and satisfaction.
From the handbag of a woman concerned about her look to steamy hot baths, labels need to maintain their professional appearance and withstand repeated handling throughout the product's life, in any conditions.
At Grafoprint, we consider every aspect to ensure that our labels remain as impeccable as on the first day, in all usage situations. We are committed to offering solutions that do not fade, tear, peel, detach, or wrinkle, regardless of the number of uses and squeezes, and that successfully withstand exposure to fluctuating temperatures, humidity, or contact with substances present in the product, such as alcohol, fats, or essential oils.
To make your products truly stand out, we offer complex solutions that go beyond the limitations of a basic label.
We are equipped with a production line that allows a wide range of printing and finishing procedures, and we always ensure that you are aware of our potential to take your product labels to the next level.
Through the digital printing process, we can customize each label individually with unique texts, numbers, codes, or designs, ensuring that no two labels are identical.
Incorporating variable elements into your label designs creates a differentiation factor between your product and the rest on the shelf, allowing you to address buyers directly and establish an emotional connection with them by appealing to their personal values.
The more a buyer identifies with the story that includes your products, the more likely they are to purchase them.
Remarkable results are achieved by personalizing and targeting campaigns, promoting limited edition products, or adapting label designs to specific regions and interests.
Embossing is a sophisticated process used to raise specific elements of a label's design through controlled pressure. By deforming the material, height differences are created that generate a subtle play of light and shadow, attracting attention and inviting touch. This adds a tactile dimension to the label and gives it a sophisticated and exclusive overall appearance.
Embossed labels highlight the complexity of the design, suggesting an attention to detail that increases the perceived value of the product, something that certainly sparks buyers' interest.
Embossing can be done on a wide range of special materials, and for an added touch of refinement, this process can be combined with hot foil stamping.
Metallic foil visually replicates the shine of a particular metal, such as gold, silver, copper, or bronze.
The distinct and elegant sheen of labels containing metallic and reflective elements contributes to a premium perception of the products, increasing their attractiveness and perceived value.
When integrated into the design on a dark background or combined with other embellishment methods such as embossing or screen printing, the result is truly spectacular, capturing the interest of even the most sophisticated buyers.
Buyers can be attracted not only by the appearance but also by the attention to detail and the pleasant tactile sensation your product labels offer. By providing shine and volume to desired details through screen printing, tactile varnish adds a new dimension to the labels that can be explored through senses other than just visual.
Screen printing, a sophisticated printing technique, allows the precise transfer of varnish onto the label's surface through a screen with perforations only in the areas corresponding to the graphic elements.
This technique is ideal for sophisticated design concepts, creating a label that not only stands out visually but also offers a memorable tactile experience for buyers.
To extend the lifespan of your labels, ensuring shine and color intensity, preventing fading due to sun and moisture exposure, and protecting them from moderate wear, we can coat the printed material with a protective varnish. Just like sunscreen protects our skin from burns, varnishes harden instantly under UV light and create a protective shield.
More related to the function of the labels than their aesthetics, varnishes can be matte or glossy to complement the most standard types of materials. Applying a matte varnish is recommended on a matte material, giving the labels a discreet and elegant look, while on a glossy material, a glossy varnish will be applied to highlight the colors and shine of the labels.
In addition to their essential role in protecting labels, varnish coatings contribute to creating a visual effect when applied only to certain design components, thereby adding depth and shine to the labels.
Due to the contrast and visual differences that appear between the application areas and the rest of the label, selective varnishing is one of the most intriguing embellishment methods available.
Depending on your preferences, you can choose between a glossy finish for more vibrant colors, matte for added elegance and refinement, or satin for a subtle shine.
The quality of your labels reflects the quality of your products, so it's important to ensure that your products look great on store shelves. Frequent handling, moisture, or contact with various chemicals can lead to the wear and degradation of labels, severely affecting your brand image.
The process of laminating product labels is a technique used to enhance their appearance and durability. By applying a thin film of plastic material over their surface, a protective layer is created that offers superior resistance and an exceptional look to the labels.
Just like protective varnishes, lamination is available in glossy or matte finishes. However, due to the added thickness to the printed material, it creates a refined-premium effect and a distinctive shine that varnishes cannot replicate.
To fully exploit the potential of a label, we offer a wide range of printing options, so in addition to classic front-side printing, we can also print on the back of the labels.
In this way, an apparently simple bottle can have a modern, remarkable design, or in the case of smaller packaging, you can double the information display space on the same surface..
Back printing opens up a range of entirely new aesthetic and functional possibilities, especially for transparent containers:
– No need for a back label: applied to a transparent container, the label is visible on both sides.
– Spectacular visual effects through the combination of a front label and a back label applied to a transparent container.
– The adhesive used can be removable, allowing the label to be peeled off and the information on the back to be read.
Does your product or its packaging have a special shape, with unique angles and contours? Is the label design complex, and do you want to complement the graphic concept with a distinctive die-cut shape to make your product stand out?
Or perhaps none of the over 4,000 die-cut shapes in our library meet your specific needs, and you want a customized solution with an interior cutout that allows the product to be visible in a unique way.
While most products found on store shelves have standard labels that are often square, round, or oval, we promise that this is not a rule that limits your die-cutting options to common and ordinary shapes.
While market rules and trends change often, we stay up-to-date with the latest updates and innovations in the industry. Depending on your specific desires and needs, we propose various material constructions and adhesives.
Experience the freedom of having the number of labels you need when you need them. We work with businesses of all sizes and understand that sometimes a small number of labels is necessary to dynamically react to market trends by changing the design or information on the labels due to new regulations.
Flexible runs facilitate market segmentation and are ideal for seasonal products, specific marketing campaigns, promotions, or events. They enable efficient testing of new products and their limited edition release, avoiding capital blockages in large and unnecessary label inventories, while contributing to a more sustainable approach by minimizing waste and environmental impact.
We provide you with a team specialized in product label design, offering you complete graphic services that are implementable and verified with our production department.
Our over 30 years of experience gives us deep insight into labeling solutions, and we understand the needs, goals, and challenges specific to each area we serve.
