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In an era marked by rapid technological advances and constant changes, screen printing remains one of the most popular and versatile printing methods, being a creative and functional solution for printing product labels.
Screen printing is a printing method that uses a fabric stretched over a metal frame, known as a screen. This screen is pre-treated with an impermeable substance in areas that should not allow the passage of inks or varnishes, according to the desired print design.
The printing process involves transferring inks or varnishes by uniformly pressing them with a squeegee along a line of contact formed between the fine openings of the screen and the surface of the printable material.
Although it is one of the oldest printing methods, screen printing continues to offer creative opportunities to enhance the appearance of product labels by highlighting logos, texts, or other design elements.
Screen printing allows, through the printing of inks and varnishes, the achievement of remarkable chromatic and tactile effects that add an additional level of elegance and refinement to the labels.
Volumetric varnishes create a "lens" effect that highlights the underlying graphic elements and practically develops an additional dimension, giving the labels a shiny 3D appearance and a pleasant texture to the touch.
