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Digital printing represents the modern technology of transferring digital information such as images, texts, and graphic compositions directly onto the surface of printable materials. This method eliminates the need for printing plates and intermediate machine preparation stages, significantly simplifying the production process of product labels, offering superior flexibility and remarkable print quality.
Compared to flexographic printing, where images are obtained by overlapping CMYK color planes, digital printing additionally uses orange and violet colors to cover up to 97% of the SPOT color palette often used in flexographic printing.
The process is simplified with no initial costs and intermediate stages of obtaining printing plates or downtime for configuring and calibrating the printing machines
Without imposing a minimum quantity of printed labels, digital printing is always the right choice for small to medium runs. The printing process can start much faster and offers superior flexibility for frequent design changes or last-minute modifications.
While flexo technology offers reduced costs for printing large volumes of labels, no other printing method offers greater flexibility and better print quality than digital printing.
Digital technology allows for variable data printing and opens new horizons in product label customization. The same products can now have different labels with fully customized content in various unique combinations of texts, codes, images, or graphic elements.
This flexibility allows you to test various branding variants and the coherent integration of labels into marketing campaigns.
You can address the target audience of your products in a much more personal and targeted way, with relevant personalized messages and images based on their interests, thus establishing an emotional connection with them.
