Custom Labels for Alcoholic Beverages

The Importance of Labels in the Alcohol Industry

Few other fields see the commercial success of products so strongly tied to their perceived value, and where the appearance of labels contributes significantly to shaping this perception.

Reflect the Personality and Quality of Your Products

Creating a product often associated with pleasant moments in consumers' lives, such as a family dinner, a romantic evening, or a night out with friends, is a craft that requires a lot of passion to achieve the desired result.

Although labeling is just one step in developing a product like beer, wine, or spirits, we always advise our clients to emphasize how their labels communicate the quality, story, and character of the product in a way that attracts potential buyers.

Take Control of the First Impression

Your brand will always be appreciated as much as your products are. While the product gains consumer trust through its qualities, the label is what differentiates it from other similar products, ensuring its recognition on store shelves.

A label is more than just a content indicator. It is the first thing that can be noticed about your product, and it is surprising how much it can influence buyers' perceptions and decisions.

Choose Printing Solutions that Delight and Challenge the Senses

A quality label creates a connection. It sets the tone and suggests to buyers what to expect from your product, not just at first glance but also at the first touch.

From design and decorative elements to premium materials used, refined and technologically challenging labels have always brought benefits to the alcoholic beverage industry.

Being a highly creative field, you can attract buyers with a multi-sensory experience through the visual and tactile finishes of the product's label.

We meet your needs with the most modern printing and finishing technologies the industry has to offer, ensuring you are always aware of all the amazing options you can choose from.

A Perfect Balance Between Appearance and Functionality

For a label to always maintain its impeccable appearance and successfully withstand the conditions of storage, transport, and consumption of the product, a combination of quality adhesives and materials is necessary to protect it and ensure its resistance to a wide range of challenges.

Thus, its appearance will not be affected by friction, moisture, extreme temperature variations, or immersion in an ice-filled bucket, as might be the case with a bottle of wine, beer, or other beverages.

Extended Capabilities

To make your products truly stand out, we offer complex solutions that go beyond the limitations of a basic label.

We are equipped with a production line that allows a wide range of printing and finishing procedures, and we always ensure that you are aware of our potential to take your product labels to the next level.

Discover a world full of options

Through the digital printing process, we can customize each label individually with unique texts, numbers, codes, or designs, ensuring that no two labels are identical.

Incorporating variable elements into your label designs creates a differentiation factor between your product and the rest on the shelf, allowing you to address buyers directly and establish an emotional connection with them by appealing to their personal values.

The more a buyer identifies with the story that includes your products, the more likely they are to purchase them.

Remarkable results are achieved by personalizing and targeting campaigns, promoting limited edition products, or adapting label designs to specific regions and interests.

A Tactile Power of Expression

Embossing is a sophisticated process used to raise specific elements of a label's design through controlled pressure. By deforming the material, height differences are created that generate a subtle play of light and shadow, attracting attention and inviting touch. This adds a tactile dimension to the label and gives it a sophisticated and exclusive overall appearance.

Embossed labels highlight the complexity of the design, suggesting an attention to detail that increases the perceived value of the product, something that certainly sparks buyers' interest.

Embossing can be done on a wide range of special materials, and for an added touch of refinement, this process can be combined with hot foil stamping.

It's Simply Hard to Ignore Something Shiny

Metallic foil visually replicates the shine of a particular metal, such as gold, silver, copper, or bronze.

The distinct and elegant sheen of labels containing metallic and reflective elements contributes to a premium perception of the products, increasing their attractiveness and perceived value.

When integrated into the design on a dark background or combined with other embellishment methods such as embossing or screen printing, the result is truly spectacular, capturing the interest of even the most sophisticated buyers.

Add a New Dimension to Your Labels

Buyers can be attracted not only by the appearance but also by the attention to detail and the pleasant tactile sensation your product labels offer. By providing shine and volume to desired details through screen printing, tactile varnish adds a new dimension to the labels that can be explored through senses other than just visual.

Screen printing, a sophisticated printing technique, allows the precise transfer of varnish onto the label's surface through a screen with perforations only in the areas corresponding to the graphic elements.

This technique is ideal for sophisticated design concepts, creating a label that not only stands out visually but also offers a memorable tactile experience for buyers.

Protective Varnish

To extend the lifespan of your labels, ensuring shine and color intensity, preventing fading due to sun and moisture exposure, and protecting them from moderate wear, we can coat the printed material with a protective varnish. Just like sunscreen protects our skin from burns, varnishes harden instantly under UV light and create a protective shield.

More related to the function of the labels than their aesthetics, varnishes can be matte or glossy to complement the most standard types of materials. Applying a matte varnish is recommended on a matte material, giving the labels a discreet and elegant look, while on a glossy material, a glossy varnish will be applied to highlight the colors and shine of the labels.

Selective Varnish

In addition to their essential role in protecting labels, varnish coatings contribute to creating a visual effect when applied only to certain design components, thereby adding depth and shine to the labels.

Due to the contrast and visual differences that appear between the application areas and the rest of the label, selective varnishing is one of the most intriguing embellishment methods available.

Depending on your preferences, you can choose between a glossy finish for more vibrant colors, matte for added elegance and refinement, or satin for a subtle shine.

Maximize the Appeal and Durability of Your Labels

The quality of your labels reflects the quality of your products, so it's important to ensure that your products look great on store shelves. Frequent handling, moisture, or contact with various chemicals can lead to the wear and degradation of labels, severely affecting your brand image.

The process of laminating product labels is a technique used to enhance their appearance and durability. By applying a thin film of plastic material over their surface, a protective layer is created that offers superior resistance and an exceptional look to the labels.

Just like protective varnishes, lamination is available in glossy or matte finishes. However, due to the added thickness to the printed material, it creates a refined-premium effect and a distinctive shine that varnishes cannot replicate.

Back Printing

Pentru a exploata întregul potențial al unei etichete, îți oferim o gamă largă de opțiuni de imprimare, astfel încât pe lângă tipărirea clasică pe față, putem tipări și verso-ul etichetelor.

În acest fel, o sticlă aparent simplă poate avea un design modern, remarcabil, sau în cazul unui ambalaj mai mic, se obține dublarea spațiului de expunere al informațiilor pe aceeași suprafață.

Imprimarea pe verso deschide o serie de posibilități estetice și funcționale complet noi, în special pentru recipientele transparente:

– Nu este necesară o contra-etichetă: aplicată pe un recipient transparent, eticheta este vizibilă pe ambele fețe.
– Efecte vizuale spectaculoase, prin tandemul etichetă frontală – contra-etichetă, aplicate pe un recipient transparent.
– Adezivul utilizat poate fi de tip detașabil, permițând dezlipirea etichetei și citirea informației de pe spate.

Unique Shapes for Unique Visions

Does your product or its packaging have a special shape, with unique angles and contours? Is the label design complex, and do you want to complement the graphic concept with a distinctive die-cut shape to make your product stand out?

Or perhaps none of the over 4,000 die-cut shapes in our library meet your specific needs, and you want a customized solution with an interior cutout that allows the product to be visible in a unique way.

While most products found on store shelves have standard labels that are often square, round, or oval, we promise that this is not a rule that limits your die-cutting options to common and ordinary shapes.

Multiple Personalization Options

While market rules and trends change often, we stay up-to-date with the latest updates and innovations in the industry. Depending on your specific desires and needs, we propose various material constructions and adhesives.

  • - Paper with different structures and thicknesses, (semi)glossy, (un)coated, matte, satin, smooth or textured, thermal paper, metallic paper, etc.
  • - Matte or glossy BOPP films, transparent polyester films, self-adhesive PP films, white or transparent polypropylene, etc.
  • - Permanent, reusable, deep freeze adhesive (resistant to extreme temperatures), etc., only from manufacturers tested and approved at the European level.

Small runs? No problem!

Experience the freedom of having the number of labels you need when you need them. We work with businesses of all sizes and understand that sometimes a small number of labels is necessary to dynamically react to market trends by changing the design or information on the labels due to new regulations.

Flexible runs facilitate market segmentation and are ideal for seasonal products, specific marketing campaigns, promotions, or events. They enable efficient testing of new products and their limited edition release, avoiding capital blockages in large and unnecessary label inventories, while contributing to a more sustainable approach by minimizing waste and environmental impact.

Not Sure What Your Product Label Should Look Like? Do Not Worry!

We provide you with a team specialized in product label design, offering you complete graphic services that are implementable and verified with our production department.

Our over 30 years of experience gives us deep insight into labeling solutions, and we understand the needs, goals, and challenges specific to each area we serve.

New Design
Graphic Consultancy


Printing Technologies

Flexographic Printing
Impressive production speed, clear details, vibrant colors, flexibility in material choices, and very cost-effective for large print runs due to lower unit and operational costs.
Digital Printing
Supports creativity at a new level and opens up new opportunities for design and coherent integration of labels into marketing campaigns. Always the right choice for printing small to medium volumes at the highest quality.
Need help with a project?
Find out how easy it is to work with us!