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People commit to a healthy lifestyle by incorporating physical activity into their daily routine and adopting a clean, balanced diet. In this context, the nutritional supplements and health-oriented products industry has seen constant and rapid growth.
Vitamins, minerals, natural and homeopathic remedies, sports drinks, protein powders, and many more are products people consume to maintain their health and compensate for any nutritional deficiencies in their daily diet.
This demand increases competition among brands, resulting in health stores and supermarkets being flooded with a wide variety of products packaged in various ways, from boxes, tubes, and buckets to bottles, vials, bags, or sachets.
Manufacturers understand that the appearance of their products is extremely important. Investing in labels that communicate the qualities and benefits of their products in a captivating and effective way is essential to enhance their attractiveness and visibility, having a significant impact on consumers' purchasing decisions.
People looking to improve their lifestyle make purchases based on personal commitments and goals, always seeking to make the right choices.
They want transparency about what they buy and put into their bodies. Considering the significant impact these products can have on their health and well-being, few labels are scrutinized more closely than those of nutritional supplements.
The label thus becomes a symbol of trust and must make buyers feel confident in using the product.
For a dietary supplement, a high-quality label is an absolute necessity.
It is essential that the information consumers need, including ingredients, directions, contraindications, side effects, dosage, usage instructions, and expiration date, remain legible throughout the product's lifespan, from distribution and display to usage and storage.
When product labels fail due to printing errors or poor adhesion, or when the information necessary for safe and effective consumption becomes illegible, it endangers not only the reputation and revenues of the company but also the health and safety of consumers.
Custom labels are a vital marketing component. Whether you want to launch a new product on the market or are looking for another label supplier for your existing products, you don't want to work with someone who guesses what's right—you want someone who knows.
At Grafoprint, we fully understand the specific requirements of the industry. We respond to the needs and contribute to the success of our partners by providing creative solutions and personalized printing services for nutritional supplement labels.
We advise you on choosing the right materials, adhesives, and printing techniques, considering trends and regulations.
Thanks to our experience and a flexible combination of printing and finishing technologies, we create labels in any shape or size, for manual or automatic labeling on any type of packaging or surface.
To make your products truly stand out, we offer complex solutions that go beyond the limitations of a basic label
We are equipped with a production line that allows a wide range of printing and finishing procedures, and we always ensure that you are aware of our potential to take your product labels to the next level.
Through the digital printing process, we can customize each label individually with unique texts, numbers, codes, or designs, ensuring that no two labels are identical.
Incorporating variable elements into your label designs creates a differentiation factor between your product and the rest on the shelf, allowing you to address buyers directly and establish an emotional connection with them by appealing to their personal values.
The more a buyer identifies with the story that includes your products, the more likely they are to purchase them.
Remarkable results are achieved by personalizing and targeting campaigns, promoting limited edition products, or adapting label designs to specific regions and interests.
Embossing is a sophisticated process used to raise specific elements of a label's design through controlled pressure. By deforming the material, height differences are created that generate a subtle play of light and shadow, attracting attention and inviting touch. This adds a tactile dimension to the label and gives it a sophisticated and exclusive overall appearance.
Embossed labels highlight the complexity of the design, suggesting an attention to detail that increases the perceived value of the product, something that certainly sparks buyers' interest.
Embossing can be done on a wide range of special materials, and for an added touch of refinement, this process can be combined with hot foil stamping.
Metallic foil visually replicates the shine of a particular metal, such as gold, silver, copper, or bronze.
The distinct and elegant sheen of labels containing metallic and reflective elements contributes to a premium perception of the products, increasing their attractiveness and perceived value.
When integrated into the design on a dark background or combined with other embellishment methods such as embossing or screen printing, the result is truly spectacular, capturing the interest of even the most sophisticated buyers.
Buyers can be attracted not only by the appearance but also by the attention to detail and the pleasant tactile sensation your product labels offer. By providing shine and volume to desired details through screen printing, tactile varnish adds a new dimension to the labels that can be explored through senses other than just visual.
Screen printing, a sophisticated printing technique, allows the precise transfer of varnish onto the label's surface through a screen with perforations only in the areas corresponding to the graphic elements.
This technique is ideal for sophisticated design concepts, creating a label that not only stands out visually but also offers a memorable tactile experience for buyers.
To extend the lifespan of your labels, ensuring shine and color intensity, preventing fading due to sun and moisture exposure, and protecting them from moderate wear, we can coat the printed material with a protective varnish. Just like sunscreen protects our skin from burns, varnishes harden instantly under UV light and create a protective shield.
More related to the function of the labels than their aesthetics, varnishes can be matte or glossy to complement the most standard types of materials. Applying a matte varnish is recommended on a matte material, giving the labels a discreet and elegant look, while on a glossy material, a glossy varnish will be applied to highlight the colors and shine of the labels.
In addition to their essential role in protecting labels, varnish coatings contribute to creating a visual effect when applied only to certain design components, thereby adding depth and shine to the labels.
Due to the contrast and visual differences that appear between the application areas and the rest of the label, selective varnishing is one of the most intriguing embellishment methods available.
Depending on your preferences, you can choose between a glossy finish for more vibrant colors, matte for added elegance and refinement, or satin for a subtle shine.
The quality of your labels reflects the quality of your products, so it's important to ensure that your products look great on store shelves. Frequent handling, moisture, or contact with various chemicals can lead to the wear and degradation of labels, severely affecting your brand image.
The process of laminating product labels is a technique used to enhance their appearance and durability. By applying a thin film of plastic material over their surface, a protective layer is created that offers superior resistance and an exceptional look to the labels.
Just like protective varnishes, lamination is available in glossy or matte finishes. However, due to the added thickness to the printed material, it creates a refined-premium effect and a distinctive shine that varnishes cannot replicate.
To exploit the full potential of a label, we offer you a wide range of printing options, so that in addition to the classic printing on the front, we can also print the back of the labels.
In this way, a seemingly simple bottle can have a modern, remarkable design, or in the case of a smaller package, double the information display space on the same surface.
Reverse printing opens up a series of completely new aesthetic and functional possibilities, especially for transparent containers:
– No counter-label required: applied to a transparent container, the label is visible on both sides.
– Spectacular visual effects, through the front label - back label tandem, applied to a transparent container.
– The adhesive used can be of a removable type, allowing the label to be peeled off and the information on the back read.
Does your product or its packaging have a special shape, with unique angles and contours? Is the label design complex, and do you want to complement the graphic concept with a distinctive die-cut shape to make your product stand out?
Or perhaps none of the over 4,000 die-cut shapes in our library meet your specific needs, and you want a customized solution with an interior cutout that allows the product to be visible in a unique way.
While most products found on store shelves have standard labels that are often square, round, or oval, we promise that this is not a rule that limits your die-cutting options to common and ordinary shapes.
While market rules and trends change often, we stay up-to-date with the latest updates and innovations in the industry. Depending on your specific desires and needs, we propose various material constructions and adhesives.
Experience the freedom of having the number of labels you need when you need them. We work with businesses of all sizes and understand that sometimes a small number of labels is necessary to dynamically react to market trends by changing the design or information on the labels due to new regulations.
Flexible runs facilitate market segmentation and are ideal for seasonal products, specific marketing campaigns, promotions, or events. They enable efficient testing of new products and their limited edition release, avoiding capital blockages in large and unnecessary label inventories, while contributing to a more sustainable approach by minimizing waste and environmental impact.
We provide you with a team specialized in product label design, offering you complete graphic services that are implementable and verified with our production department.
Our over 30 years of experience gives us deep insight into labeling solutions, and we understand the needs, goals, and challenges specific to each area we serve.
