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Benefits:
Promotional labels are an "on-pack" marketing tool with remarkable impact. When integrated correctly into your marketing strategy, they will vary based on the target audience and the products or services promoted, with the only limiting factor being your own creativity.
Visible and easy to notice, they facilitate the communication of promotional messages, enhancing the visual appeal of products on store shelves. They are an efficient and interactive means of promotion and encouraging a response from buyers.
People appreciate prizes and offers, enjoying the encounter and interaction with promotional elements. They will have fun scratching, peeling, tearing, or collecting them. This generates sales and contributes to building loyalty towards your products, leading to repeat purchases.
They are ideal for launching targeted promotions, testing new markets, products, and opportunities, creating a sense of urgency and scarcity around a product, or cross-promoting products from the same range on the purchased product's label.
Buyers are delighted when they find their favorite products at discounted prices and often, tempted by the opportunity, choose to buy more than they had planned before entering the store.
The coupon is a type of promotional label that alerts buyers to the existence of special offers and involves them in various promotions, raffles, contests, or marketing campaigns. With their help, you can stimulate sales or reduce an oversized product stock by encouraging repeat purchases, offering customers the opportunity to redeem the coupons./p>
Coupons are detachable and can have an interactive construction with multiple layers, various types of openings and adhesive strengths, and additional space for customization with graphics, variable data, and anti-counterfeiting techniques, thus encouraging prolonged interaction between the product and consumers.
A defining feature of scratch-off ink labels is their enigmatic nature. Covering the labels with an opaque layer of gold or silver ink hides the information associated with promotional campaigns like "scratch and win" contests, such as various codes or symbols that indicate to the holder whether they are a winner.
The possibility of discovering a prize, discount, or other benefits hidden under the ink layer and scratching it off with a sharp object brings a sense of mystery and anticipation, offering buyers a memorable and interactive experience with your product.
Dry-Peel labels are designed to be easily removed without leaving any tearing or adhesive residue on the surfaces they were applied to, making it impossible to reattach them to other surfaces.
Being particularly useful for a variety of promotional applications, they guarantee product visibility and support marketing campaigns, with their most important quality being versatility.
A little creativity is all it takes to make Dry-Peel labels work for your products. They can be printed on both sides or in multiple layers and placed on products as a way to supplement information and convey a message to customers about campaigns and discounts, or in the form of redeemable coupons, vouchers, tickets, return labels, etc.
With a fun name, Piggyback labels are two superimposed self-adhesive labels. The upper label is pre-cut into one or more parts that can be peeled off separately and applied to other surfaces, while the lower label remains stationary on the original surface.
These labels allow users to transfer information from one surface to another. They are extremely versatile and can be used in a variety of contexts. For example, in interactive marketing campaigns, in the form of coupons or entry forms for contests and raffles.
Piggyback labels integrate perfectly into inventory and traceability systems. By peeling off and storing the printed parts of the upper label at each stage of the process, they become effective tools for managing and monitoring stocks.
Another usage scenario is their implementation as return labels pre-printed by the supplier with an address. By simply peeling off this label, the recipient can easily use the pre-existing information to return the products.
Multilayer labels are more than an efficient way to convey as much information as possible without compromising the attractive design of the label. They are also an interactive means of communicating promotional messages, offering a variety of creative customization options through which you can increase the interaction between buyers and the product.
Each additional layer of the label represents an opportunity to create a memorable experience for buyers. A multilayer label can be a redeemable coupon or a cross-promotion solution for products from the same range. Through them, you can offer vouchers for special discounts, instant prizes, or access to exclusive promotions with unique codes for entering an online contest, collecting data that you can later use in future campaigns.
If you've ever had to remove a sticker, then you know these advertising tools are annoyingly effective and popular. If you have a message to convey that people can identify with, offer a sticker with your product, and before you know it, they'll be everywhere. You'll create a huge impact with minimal investment because people emotionally connect with stickers they apply to personal items to support the cause, vision, or ideas they adhere to.
A sticker can be likened to a small mobile billboard that can reach an unlimited number of people familiarizing them with your brand, and due to the varied customization options, stickers can successfully be part of your strategy for promoting products, events, and services of your business.
To make your products truly stand out, we offer complex solutions that go beyond the limitations of a basic label.
We are equipped with a production line that allows a wide range of printing and finishing procedures, and we always ensure that you are aware of our potential to take your product labels to the next level.
Through the digital printing process, we can customize each label individually with unique texts, numbers, codes, or designs, ensuring that no two labels are identical.
Incorporating variable elements into your label designs creates a differentiation factor between your product and the rest on the shelf, allowing you to address buyers directly and establish an emotional connection with them by appealing to their personal values.
The more a buyer identifies with the story that includes your products, the more likely they are to purchase them.
Remarkable results are achieved by personalizing and targeting campaigns, promoting limited edition products, or adapting label designs to specific regions and interests.
Embossing is a sophisticated process used to raise specific elements of a label's design through controlled pressure. By deforming the material, height differences are created that generate a subtle play of light and shadow, attracting attention and inviting touch. This adds a tactile dimension to the label and gives it a sophisticated and exclusive overall appearance.
Embossed labels highlight the complexity of the design, suggesting an attention to detail that increases the perceived value of the product, something that certainly sparks buyers' interest.
Embossing can be done on a wide range of special materials, and for an added touch of refinement, this process can be combined with hot foil stamping.
Metallic foil visually replicates the shine of a particular metal, such as gold, silver, copper, or bronze.
The distinct and elegant sheen of labels containing metallic and reflective elements contributes to a premium perception of the products, increasing their attractiveness and perceived value.
When integrated into the design on a dark background or combined with other embellishment methods such as embossing or screen printing, the result is truly spectacular, capturing the interest of even the most sophisticated buyers.
Buyers can be attracted not only by the appearance but also by the attention to detail and the pleasant tactile sensation your product labels offer. By providing shine and volume to desired details through screen printing, tactile varnish adds a new dimension to the labels that can be explored through senses other than just visual.
Screen printing, a sophisticated printing technique, allows the precise transfer of varnish onto the label's surface through a screen with perforations only in the areas corresponding to the graphic elements.
This technique is ideal for sophisticated design concepts, creating a label that not only stands out visually but also offers a memorable tactile experience for buyers.
To extend the lifespan of your labels, ensuring shine and color intensity, preventing fading due to sun and moisture exposure, and protecting them from moderate wear, we can coat the printed material with a protective varnish. Just like sunscreen protects our skin from burns, varnishes harden instantly under UV light and create a protective shield.
More related to the function of the labels than their aesthetics, varnishes can be matte or glossy to complement the most standard types of materials. Applying a matte varnish is recommended on a matte material, giving the labels a discreet and elegant look, while on a glossy material, a glossy varnish will be applied to highlight the colors and shine of the labels.
In addition to their essential role in protecting labels, varnish coatings contribute to creating a visual effect when applied only to certain design components, thereby adding depth and shine to the labels.
Due to the contrast and visual differences that appear between the application areas and the rest of the label, selective varnishing is one of the most intriguing embellishment methods available.
Depending on your preferences, you can choose between a glossy finish for more vibrant colors, matte for added elegance and refinement, or satin for a subtle shine.
The quality of your labels reflects the quality of your products, so it's important to ensure that your products look great on store shelves. Frequent handling, moisture, or contact with various chemicals can lead to the wear and degradation of labels, severely affecting your brand image.
The process of laminating product labels is a technique used to enhance their appearance and durability. By applying a thin film of plastic material over their surface, a protective layer is created that offers superior resistance and an exceptional look to the labels.
Just like protective varnishes, lamination is available in glossy or matte finishes. However, due to the added thickness to the printed material, it creates a refined-premium effect and a distinctive shine that varnishes cannot replicate.
To fully exploit the potential of a label, we offer a wide range of printing options, so in addition to classic front-side printing, we can also print on the back of the labels.
In this way, an apparently simple bottle can have a modern, remarkable design, or in the case of smaller packaging, you can double the information display space on the same surface..
Back printing opens up a range of entirely new aesthetic and functional possibilities, especially for transparent containers:
– No need for a back label: applied to a transparent container, the label is visible on both sides.
– Spectacular visual effects through the combination of a front label and a back label applied to a transparent container.
– The adhesive used can be removable, allowing the label to be peeled off and the information on the back to be read.
Does your product or its packaging have a special shape, with unique angles and contours? Is the label design complex, and do you want to complement the graphic concept with a distinctive die-cut shape to make your product stand out?
Or perhaps none of the over 4,000 die-cut shapes in our library meet your specific needs, and you want a customized solution with an interior cutout that allows the product to be visible in a unique way.
While most products found on store shelves have standard labels that are often square, round, or oval, we promise that this is not a rule that limits your die-cutting options to common and ordinary shapes.
While market rules and trends change often, we stay up-to-date with the latest updates and innovations in the industry. Depending on your specific desires and needs, we propose various material constructions and adhesives.
Experience the freedom of having the number of labels you need when you need them. We work with businesses of all sizes and understand that sometimes a small number of labels is necessary to dynamically react to market trends by changing the design or information on the labels due to new regulations.
Flexible runs facilitate market segmentation and are ideal for seasonal products, specific marketing campaigns, promotions, or events. They enable efficient testing of new products and their limited edition release, avoiding capital blockages in large and unnecessary label inventories, while contributing to a more sustainable approach by minimizing waste and environmental impact.
We provide you with a team specialized in product label design, offering you complete graphic services that are implementable and verified with our production department.
Our over 30 years of experience gives us deep insight into labeling solutions, and we understand the needs, goals, and challenges specific to each area we serve.
