Exceptional labels are a key indicator of product quality and significantly influence the purchase decision.
Do you want your products to really stand out and be seen in a favorable light?
We propose complex solutions that go beyond the limitations of a basic label to enrich every detail of your label design. Thus, we substantially improve the perceived value and final appearance of the product, thereby eliminating the risk of them remaining unnoticed on store shelves.
If you have specific questions about the types of finishes or are interested in a personalized offer, we invite you to contact us without hesitation.
GET A DEALThrough the digital printing process we can personalize each label individually with unique texts, numbers, codes or designs, so no label will be identical to another.
Introducing variable elements into your label design creates a differentiating relationship between your product and the rest of the products on the shelf and allows you to speak directly to shoppers, establishing an emotional connection with them by appealing to their personal values.
The more deeply a buyer can identify with the story your products are part of, the more likely they are to purchase them.
Outstanding results are achieved by customizing and targeting campaigns, promoting limited edition products or tailoring label design to specific regions and interests.
Embossing is a sophisticated process used to emboss specific elements of the label design through controlled pressure. By deforming the material, height differences are created that generate a subtle play of light and shadow that draws attention and invites touch, thus giving a tactile dimension to the label and an overall sophisticated and exclusive look.
Embossed labels highlight the intricacy of the design, suggesting an attention to detail that enhances the perceived value of the product, something that is sure to pique the interest of shoppers.
Embossing can be done on a wide range of special materials, and for added sophistication, this process can be combined with the application of hot foil.
Metallic foil visually reproduces the shine of a certain metal, such as gold, silver, copper or bronze.
The distinct and elegant sheen of the labels, which contain metallic and reflective elements, contribute to a premium perception of the products and increase their attractiveness and perceived value.
If they are integrated into the design on a dark background or together with other embellishment methods such as embossing or screen printing, the result is truly spectacular, thus arousing the interest of even the most sophisticated buyers.
Often found on the labels of alcoholic beverages, supplements, fine foods or cosmetic products, metal foils fall into two broad categories. While their names may seem like an obvious clue as to the printing method, each process involves different types of equipment that have their own advantages and limitations.
Hot foil printing is a unique process that relies heavily on heat and pressure applied to the metal foil through the die, a plate embossed with the shape of the design elements.
The adhesive layer of the film is thus thermally activated, forming a permanent bond only where the film, which runs between the matrix and the label, comes into contact with the surface of the label due to the pressure of the matrix.
Melting the foil on the label creates a spectacular effect, suggesting an artisanal look. This is one of the major advantages of the process over cold foil application, in addition to the diversity of available foils, from the classic and shiny metallic gold and silver foils to non-metallic ones.
The only significant limitation of this process is that it does not allow extremely small elements to be printed without losing definition. Another important thing to know is that, being a post-printing procedure, the number of labels must be considered to justify the additional production time of the molds and their cost, which is determined by their size.
Cold foil printing eliminates the need for heat, essential to hot foil printing, making it a more affordable option with a high level of customization and preferred for high temperature sensitive substrates such as plastic, thus facilitating application to a wider variety of materials.
Running on the main printing line of flexographic presses alongside other colors and varnishes, the process uses standard printing plates to apply a liquid adhesive to the label in the shape of the desired design. Under pressure, the film adheres only to the places with glue, it dries instantly under the action of UV lamps.
Cold foil is not a replacement for hot foil, but rather another option, the result being less glossy, without the specific aspects that make hot foil printing so special.
Shoppers can be attracted not only by the look, but also by the attention to detail and the pleasant touch that your product labels provide. Providing gloss and volume to the desired details through screen printing, tactile varnish adds a new dimension to labels that can be explored through senses other than the visual.
Screen printing, a sophisticated printing technique, allows the precise transfer of varnish to the surface of the label by means of a silk screen with perforations only in the areas corresponding to the graphic elements.
This technique is ideal for sophisticated design concepts, creating a label that not only stands out visually, but also provides a memorable tactile experience for shoppers.
To extend the life of the labels, ensuring brightness and color intensity, preventing them from fading due to exposure to the sun and humidity, but also to protect them from moderate wear and tear, we can cover the printed material with a protective varnish.
Just as sunscreen protects our skin from burns, varnishes instantly harden under the light of UV lamps and create a protective shield.
Related more to the function of the labels than their aesthetics, varnishes can be matte or glossy to complement the most standard types of materials. Applying a matte varnish is recommended on a matte material, giving the labels a discreet and elegant look, and on a glossy material a glossy varnish will be applied which will highlight the colors and shine of the labels.
In addition to their essential role in protecting labels, lacquer coatings help create a visual effect when applied only to certain design components, adding depth and shine to labels.
Due to the contrast and visual differences between the application areas and the rest of the label, selective varnishing is one of the most interesting beautification methods available.
Depending on your preferences, you can choose between a glossy look for more vibrant colors, matte for added elegance and refinement, or satin for a subtle shine.
The quality of the labels reflects the quality of the products, so it's important to make sure your products look great on store shelves. Frequent handling, moisture or contact with various chemicals can lead to wear and tear of the labels, seriously affecting the image of your brand.
The lamination process of product labels is a technique used to improve their appearance and durability. By applying a thin film of plastic material over their surface, a protective layer is created that gives the labels superior resistance and a special appearance.
As with protective varnishes, lamination is available in glossy or matte format, but due to the thickness added to the printed material, it creates a refined-premium effect and a special shine that varnishes cannot reproduce.
In this way, a seemingly simple bottle can have a modern, outstanding design, or in the case of a smaller package, double the information display space on the same surface.
To exploit the full potential of a label, we offer you a wide range of printing options, so that in addition to the classic printing on the front, we can also print the reverse side of the labels.
Reverse printing opens up a series of completely new aesthetic and functional possibilities, especially for transparent containers:
– No counter-label required: applied to a transparent container, the label is visible on both sides.
– Spectacular visual effects, through the front label - back label tandem, applied to a transparent container.
– The adhesive used can be removable, allowing the label to be peeled off and the information on the back read.
Most products have a standard label and are usually square, round or oval. We promise that this is not a rule that limits your label stamping options to mundane and common shapes.
Does your product or product packaging have a special shape with unique angles and contours? The label design is complex and you want to complete the graphic concept with a special stamping shape, maybe with an inner cut-out to make the product stand out?
If none of the more than 4000 stamping shapes in our library fits your needs, we will create a custom solution tailored to your product.
